British Precision; Italian Flair.
Toni & Guy was founded by the namesake Mascolo brothers in 1963. The first salon was opened in Clapham, London. Eventually, Toni and Guy’s other two brothers, Bruno and Anthony, joined the business.
The company has since grown from that original salon to over 420 salons worldwide.
Ever the innovators in the hairdressing industry, Toni & Guy was one of the first companies to take part in franchising; they started the practice in 1988 with the franchised salon in Brighton. They also launch their own collection every year, taking inspiration mostly from fashion and pop culture.
Below are the estimated Toni and Guy prices:
|Blow Dry||£32.00- £38.00|
|Longer Blow Dry||£40.00 - £48.00|
|Ladies Cut & Blow Dry||£52.00 -£77.00|
|Mens Cut & Blow Dry||£45.00-£67.00|
|Bridal Hair & Hair Up||By Consultation|
|Luxury Hair Treamtment||£18.00|
|Highlights Full Head||£88.00-£115.00|
|Tint Full Head||£65.00-£75.00|
|Tint Regrowth||£55.00- £67.00|
|Colour Intro (Natural Glossing)||£45.00-£58.00|
|Colour Change||By Consultation|
|Colour Express (Shoe Shine)||£35.00-£48.00|
Since 2004, the salon has exemplified their ability to bridge the gap between high fashion and hairdressing through their sponsorship of London Fashion Week. Due to this sponsorship, Toni & Guy is responsible for hairdressing at over 80 designer catwalk shows annually.
Toni & Guy’s hard work has paid off: they have been voted as a SuperBrand seven times, and a CoolBrand three—this means that they are the only hairdressing company to receive both recognitions.
On a more personal note, Toni Mascolo was awarded an honorary OBE in 2008 for his services to British hairdressing; in 2009, he added an award from Hair and Beauty Benevolent for his “outstanding contribution to charity” via the Toni & Guy Charitable Foundation.
Toni & Guy is the largest independent salon chain on the globe; they offer some of the more innovative styles, cuts, and colors. They do more than dress hair, however; they teach new stylists the craft through their 23 hairstyling academies and various apprenticeships.
Another way Toni & Guy sets the pace in the hairdressing industry is by offering a rewards program. While they offer a sign-up bonus, typically with the card members earn one style point for every one pound spent in the salon – whether on services or products. These points can then be used at a later time towards promotions or towards a service.
For additional information about Toni and Guy, visit their official website.